Typography

What is Type Hierarchy?

Hierarchy is a method of using different font sizes and styles on a website in order to organize the site and make it more visually appealing. A web page with titles in a larger font than its body text or bold text separating sections is using type hierarchy (like this very article!).

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What is Serif?

Serifs are small lines attached to the end of letters or symbols in “serif” font family (Times New Roman, Lucida Bright), distinguishing those fonts from “sans serif” font families (fonts without serifs, like Arial, Helvetica).

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What is Tracking?

Tracking is the amount of space between words (as opposed to individual characters), and like kerning and leading, is essential for legibility.

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What is Leading?

The term leading dates to the days of hot metal type when strips of lead were placed between rows of type to provide line spacing. Leading is the space between the baseline of one line of type and the baseline of the next line of type. It is usually expressed in points. The greater the […]

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What is Kerning?

Kerning is the space between letter pairs. When you set type in any pro-grade graphics program (like Photoshop, Fireworks, etc.), you have the ability to alter the space between letter pairs, making minute adjustments until your type looks just right. The amount of empty space between letter pairs ‘wants’ to be equal, and that’s the […]

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