Typography

Typography

What is Type Hierarchy?

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Hierarchy is a method of using different font sizes and styles on a website in order to organize the site and make it more visually appealing. …

Typography

What is Serif?

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Serifs are small lines attached to the end of letters or symbols in “serif” font family (Times New Roman, Lucida Bright), distinguishing those fonts from “sans …

Typography

What is Tracking?

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Tracking is the amount of space between words (as opposed to individual characters), and like kerning and leading, is essential for legibility.

Typography

What is Leading?

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The term leading dates to the days of hot metal type when strips of lead were placed between rows of type to provide line spacing. Leading …

Typography

What is Kerning?

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Kerning is the space between letter pairs. When you set type in any pro-grade graphics program (like Photoshop, Fireworks, etc.), you have the ability to alter …