Hierarchy is a method of using different font sizes and styles on a website in order to organize the site and make it more visually appealing. A web page with titles in a larger font than its body text or bold text separating sections is using type hierarchy (like this very article!).
The term leading dates to the days of hot metal type when strips of lead were placed between rows of type to provide line spacing. Leading is the space between the baseline of one line of type and the baseline of the next line of type. It is usually expressed in points. The greater the […]
Kerning is the space between letter pairs. When you set type in any pro-grade graphics program (like Photoshop, Fireworks, etc.), you have the ability to alter the space between letter pairs, making minute adjustments until your type looks just right. The amount of empty space between letter pairs ‘wants’ to be equal, and that’s the […]