Online Marketing

What is Website Optimization?

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions (eg. demo requests, increases in organic […]

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What is Email Marketing?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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What is Data Mining?

Data mining is the process of sorting through large data sets to identify patterns and establish relationships to solve problems through data analysis. Data mining tools allow enterprises to predict future trends.

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What is Traffic

Alternatively referred to as network traffic, traffic is a term used to describe all data communications on a computer or computer network at a given point. During high traffic periods a computer or computer network may slow down and become congested if not adequate for the load. In some cases, too much traffic may prevent […]

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What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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