Businesses are expected to reach more customer proximity with Big Data. The challenging part
For example situations could be like:
Shall we redesign our products or spend more on marketing?
Shall we reorganize our sales team or are we more efficient with the existing structure?
Shall we issue new equity and use proceeds to retire outstanding debts or invest in new technologies?
The Needed Change
Market environments have changed, companies have to adapt decision making
- One has to decide faster
- React more flexible and early
- Act not only present but also predictive
- Make bullet proof decisions
- Make decisions on high quality data basis
- Decide Collaboratively
- Take decisions outside the box